The trend towards exotic ganja flavours

Recently, the cannabis industry has been paying more attention to terpenes
The Gleaner (Jamaica)
Monday, February 18, 2019

Cultivators have been experimenting with unique flavours through selective breeding and phenotyping – adjusting the plant’s grow environment to see what genetics are triggered and the resulting physical expression. Consumers’ expectations have evolved from the days of purchasing weed in secrecy. They want quality, consistency and a variety that matches their fleeting moods and therapeutic needs. “Consumers are not leaving their euphoria to chance, they want to predict it,” says Dr Machel Emanuel, horticulturalist and principal investigator at the Life Science Cannabis Research Group at The University of the West Indies (UWI). “And it’s being done based on the classification of these popular strains.”