Marijuana industry sets its sights on the mainstream
The appeal to the marijuana industry is simple: "The future of this industry depends on the present – don’t screw it up"
Monday, November 24, 2014
Marijuana is growing up. As Colorado and Washington’s recreational marijuana industries blossom and new markets in Oregon and Alaska begin to take shape, so-called ganjapreneurs are looking for ways to take cannabis mainstream. Before long, they hope, marijuana products will be as widely available as alcohol – and just as socially acceptable. While marijuana businesses may have dreams of mass market sales and global domination, for the moment, they seem to be taking the "go slow" approach.