Just Say Coca
October 30, 2006
Bolivian president Evo Morales recently implored the United Nations to give the coca leaf a new life. A former coca farmer himself, Morales asked the General Assembly to focus on coca's possible future as the raw material for a lucrative consumer-goods industry--not its nefarious present, as the source of the international cocaine trade. "This is the coca leaf, it is green, and not white like cocaine," Morales lectured, waving one limp little leaf at the hall of surprised dignitaries. Why, he demanded, is it "legal for Coca-Cola" but not other consumer or medicinal uses?